Hats · Marketing
AI agent for marketing teams
Give your marketing team an AI agent that knows your brand voice, your funnel and your channels.
The Marketing Hat briefs campaigns, drafts on-brand content and reports on performance, so the team ships more, on-message, without reinventing the playbook.
Hey skilder, draft the launch email and schedule it
Marketing Hat loaded
Content drafting
Drafted an on-brand launch email, 120 words, single CTA. Schedule it to the launch segment for Tue 9am?
Yes, schedule it
How did last month’s campaign do?
Performance summary
38k impressions, 2.1% CTR, 312 signups (+18%). Top channel LinkedIn, shifting next month’s budget toward it.
Inside the Marketing Hat
A Hat bundles everything the agent needs to do a role, its mission, your rules, the skills it can run, and the tools it connects to. Building blocks you assemble.
Role description
I turn goals into campaign briefs, draft on-brand content and report on what’s working, using your messaging, your funnel and your analytics.
Instructions
"When running the Content drafting skill: follow the brand voice guide, tie every campaign to a measurable KPI, and never publish without a human review."
Skills
Hover a skill to see what it does.- Campaign brief Turns a goal into a structured campaign brief with channels and KPIs.
- Content drafting Drafts on-brand posts, emails and landing copy from your messaging.
- SEO keyword research Finds target keywords and gaps from your topic and competitors.
- Performance summary Summarizes campaign metrics and flags what to change.
- Audience segmentation Builds a target segment from your CRM attributes.
Connectors
- HubSpot
- Google Analytics
- Mailchimp
- Semrush
How it works
Live in minutes. Three simple steps.
- 1
Pick a Hat
Start from a Hat and shape it to your playbook, prices, rules, tone. No code, minutes not weeks.
- 2
Plug in your tools
Connect Salesforce, HubSpot and the rest, so the agent works on your real data, not generic answers.
- 3
Run it from your AI
Your team wears the Hat inside Claude, ChatGPT or Copilot, governed and audited, no new tool to learn.
Frequently asked questions
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Does it write in our brand voice?
Yes. The Marketing Hat applies your messaging, tone-of-voice guide and positioning as explicit instructions, so drafts sound like you, not generic AI copy.
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Which marketing tools does it connect to?
It connects to HubSpot, Google Analytics, Mailchimp and Semrush, so it works from your real funnel and campaign data.
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Can marketers use it from their existing tools?
Yes. The Marketing Hat is LLM-agnostic: it runs in Claude, ChatGPT, Microsoft Copilot or any AI assistant, no new marketing suite to adopt.
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Is our customer and campaign data kept private?
Yes. skilder enforces workspace isolation and full audit logging of every run; your data stays in your tenant and is never used to train public models.
From scattered prompts to governed, shared roles.
Try skilder (no credit card), or scope your use case with our founders.
